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Come Rain or Shine

Mar 16, 2020

On this special episode of Come Rain or Shine, Lee Cockerell, my father and retired EVP of Walt Disney World, joins me to talk about how to handle a crisis. 

Here are four steps to keep in mind while dealing with a crisis:

Safety First. Before anything else, the safety of employees, customers, and yourself comes before anything else. 

Deal with the Facts. During a crisis people get emotional. People speculate and gossip. You should deal only with the facts when you communicate with people. 

Be Empathetic. Everybody is dealing with a crisis in different ways for different reasons. Understand people are worried. 

Use the situation to get better. You and your organization can learn plenty from a crisis. Use it as a training opportunity. 

Lee also shares his experience running Walt Disney World during hurricanes and 9/11. 

During a crisis, your culture is on show for everyone to see. Your actions should match your words. What you say doesn't build a culture. Culture is built through actions.