May 18, 2023
"The speed of trust is dramatically accelerated when you lead as a thought leader with something to teach rather than a company with something to sell."
Rusty Shelton, founder of Zilker Media, joins this episode to share insights on how entrepreneurs can establish personal authority and thought leadership. He shares his journey in the media industry and how he started Zilker Media to help companies build personal authority. One of the key ways he has been successful building trust with clients and employees is by prioritizing personal branding and thought leadership alongside company marketing. There is a lot of significance to creating content that focuses on impact, not ego, in order to establish competitive differentiation.
Rusty explains that in today's digital age, personality-driven communication is critical to attracting customers. It is important that businesses are creating a unique and memorable experience that resonates with the audience and communicates the brand's mission and values. One way to continue to nurture your audience and earn their trust is by building an email list and sharing valuable information regularly.
In this episode you will learn how to:
Make sure to listen to this episode to hear more about how Rusty overcame the struggle of growing his PR firm by shifting to building thought leadership for businesses. This episode is perfect for anyone that wants to learn how to build an authority advantage and be perceived as a mission-driven thought leader with something to teach, not just a company with something to sell.
Connect with Rusty:
Get the Book: The Authority Advantage
About Dan - https://dancockerell.com/about/
Instagram - https://www.instagram.com/dancockerell/
LinkedIn - https://www.linkedin.com/in/dancockerell/
Facebook - www.facebook.com/dancockerellspeaker
Episode Highlights
00:04:31 - Building an Authority Advantage
00:09:39 - Marketing for Individuals
00:11:54 - Authenticity and Trust
00:14:13 - Impactful Content Creation
00:12:50 - The Importance of Authenticity in Branding
00:14:06 - Overdelivering is Critical
00:15:28 - Owning Your Name as a Piece of Digital Real Estate
00:17:37 - Building Trust through Authority by Association
00:25:25 - Marketing in the Age of AI
00:28:11 - The Importance of Being Memorable
00:29:25 - Nurturing Your Audience
00:30:09 - The Power of Referrals
00:35:27 - The Authority Advantage